Keyword Exception & Exclusions
Excluding keywords or parts of keywords from the search query
Keyword exceptions are applied to the search phrase. Matches are replaced with an empty string (removed).
Location: Advanced Options -> Keyword exceptions panel
Partial (fuzzy) keyword exceptions
These keywords are removed anywhere from the search phrase - including from start, end and middle of the matched words.
Example
Keyword exception - replace anyhwere is set to: word1, word2, word3
User types in: "test theword1 word2 testword3test"
Search query becomes: "test the testtest"
Notice how every single partial and full occurence of the keywords are removed from the search phrase.
Full (whole word) keyword exceptions
These keywords are replaced only if the full word is matched within word boundaries. This is best to used with common words like: in, at, a, the etc..
Example
Keyword exception - replace anyhwere is set to: in, the, area
User types in: "mechanic in the paris area"
Search query becomes: "mechanic paris"
Notice how the search query became much simpler allowing broader, yet more accurate matches by ignoring certain common keywords.
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